About the project

The commission formed part of Greenwich Heritage Trust's 'Resilient Future' project at Charlton House & Gardens.

The consultancy's role

Alix Slater Consultancy & Training was commissioned to deliver this work as an Associate of Cultural Consulting Network (CCN). The work began with a market analysis, using Audience Finder, tourism statistics and census data to size existing and potential audiences and identify those that were under-represented, followed by consultation with community groups, schools, local interest groups and partner heritage organisations in Greenwich.

The consultancy then produced a new Marketing and Communications strategy, including a staff training workshop, with recommendations on the staffing, training and resources needed to deliver it. Final Audience Development and marketing plans set out KPIs and an evaluation methodology.