Service

Audience Development

Understanding the audiences you have - and reaching the ones you don't know yet. Evidence-led strategies to deepen engagement with actual audiences and grow new, potential ones.

Horniman Museum & Gardens
Horniman Museum & Gardens

What we do

Knowing who comes, and who doesn’t is the start of growing an audience. We combine market research, audience consultation, segmentation and strategy to help organisations understand their audiences and engage beyond them.

01

Audience research & segmentation

Who your audiences are, what they value, and barriers to engaging them.

02

Non-visitor research

Who you aren’t reaching within your catchment area and why.

03

Marketing & communications

Strategy and messaging that reach the right people through the right channels.

04

Visitor experience

Shaping the welcome and your offer around real audience needs.

05

Measuring reach & engagement

Evaluation that shows whether audiences are genuinely growing and the impact and outcomes of what you are doing.

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This work in practice

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