About the project

This audience development project involved a number of partners, including the Horniman Museum & Gardens, Cuming Museum, Wandsworth Museum, Grange Museum and Geffrye Museum, who were curating a series of exhibitions designed to draw in existing and new audiences. The Hub wanted to understand who was visiting, why, and more about their visitor experience.

The consultancy's role

Alix Slater Consultancy & Training's role was to develop and roll out surveys across the different organisations, including the successful West Indian Front Room and Home & Garden exhibitions at the Geffrye Museum, the Caribbean Identities exhibition at the Old Dispensary in Stratford, Newham (which was inspired by the Horniman's collections and created by members of The Dominica (UK) Association), and the Amazon to Caribbean and Caribbean Currents exhibitions at the Horniman.

The consultancy developed a survey which could collect core information across all of the exhibitions and venues and was also flexible enough to collect additional information which the partners wanted. The consultancy coordinated the data collection, analysed the findings and prepared individual reports on each of the exhibitions, as well as a summary report drawing together the findings across all of the projects.