About the project

God's House Tower is a vacant 700-year-old Grade II* listed building in the heart of Southampton.

Alix Slater Consultancy & Training worked as an Associate of Cultural Consulting Network (CCN) for the arts organisation a space, who were planning to turn the building into a new vibrant sustainable cultural venue for the city in an area that has been identified for cultural regeneration.

The consultancy helped shape, develop and detail the development phase of the project for HLF Round 2, offering excellent value for money, through a package of work encompassing the Activity Plan, learning and interpretation strategy, market analysis, business plan and fundraising.

The work involved developing activities to build on a space's arts audiences to bring the amazing stories God's House Tower can tell to new people, blending artist led interpretation with archival research, using song, dance and performance by local partners including local Friends' groups in the City and the University.

The consultancy's role

The consultancy's role was to undertake a comprehensive market analysis to test what God's House Tower could offer various audiences and work with the rest of the team to develop visitor projections and a marketing strategy and implementation plan to underpin the business plan.

The project was awarded £1.7m from the HLF in 2014.