More Music Project

Business Planning

More Music Project

Photo: Diego Delso

MarketingBusiness Planning

About the project

The Royal College of Music's 'More Music: Re-imagining the Royal College of Music Museum' project was part of a larger £25m capital project to display the College's internationally significant collection in a new purpose-built environmentally controlled space within the building, with improved access, exhibitions and activities for a broader range of audiences.

The consultancy's role

Alix Slater Consultancy & Training worked as an Associate of Cultural Consulting Network (CCN), undertaking market analysis to identify a range of potential audiences for the new Museum and sharing its experience with the rest of the CCN team to build the Business Plan to support a Round 2 HLF submission.

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