About the project

Alix Slater Consultancy & Training worked with the Head of Marketing at the Horniman to develop and roll out an annual visitor survey over 7 years to collect baseline and then annual data which was used to report back to the DCMS and other funders.

The consultancy's role

During this time the consultancy also undertook focus groups with teachers, lecturers and the community to test ideas for four textile exhibitions the Museum was proposing, undertook formative evaluation of what is now the hugely successful music gallery and tested the public interface of a collections management project to enable visitors to have access to collections online. Marilyn Scott, one of the consultancy's associates, was also involved in the visitor research for the music gallery and collections management project.