The Team

Dr. Alix Slater

Director

Dr. Alix Slater has worked in heritage and museums for over thirty years, specialising in audience development, visitor studies, evaluation and learning.

She holds a Doctorate in Professional Studies, an MA in Museum Management, a Post-Graduate Diploma in Heritage Interpretation and a PGCE in primary education.

Dr. Alix Slater

Alix has worked as a heritage, museum and arts consultant, primary school teacher and university lecturer. For the past decade she has sat on the Heritage Fund's RoSS consultant register, supporting and monitoring more than 40 projects, and has helped clients secure over £60m in funding.

Alix began her career at the National Museum of Wales, volunteering in the Education Department before moving into marketing. Two summer internships at the Royal Ontario Museum, working with the interpretation team on visitor studies, led to a lasting interest in audiences and their behaviour. She then joined an international consultancy, working further in visitor studies, evaluation and audience development. While lecturing, she worked with museums and heritage sites on research that informed published papers on audience development, season tickets and membership.

Experience & credentials

Academic Publications 18 publications
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Speaking & Teaching 8 entries
  • Lasting Sustainability 2022 · Training resource · London Historic Buildings Trust
  • Donor research into arts and cultural audiences 2016 · Named consultant · The Audience Agency, Donor Finder
  • Senior Lecturer, Tourism & Events Management From 2010 · Part-time · Business School, Middlesex University
  • Visiting Lecturer, Market Research & Consultancy 2010-2012 · Business School, BPP, London
  • Visiting & Senior Lecturer, Leisure Management 2010-2012 · Business School, University of East London
  • Senior / Principal Lecturer, School of Creative Enterprise 2007-2010 · London College of Communication, University of the Arts London
  • Senior / Principal Lecturer, Heritage & Museum Management 1996-2007 · Programme Area Director, Cultural Industries Management · Business School, University of Greenwich
  • Visiting Lecturer, PG Diploma in Heritage Interpretation 1995-1996 · St Mary's University College, Twickenham
Affiliated Organisations 3 entries
  • The National Lottery Heritage Fund Consultant on the Register of Support Services (RoSS), for the past decade
  • Middlesex University Senior Lecturer in Tourism & Events Management, Business School, from 2010
  • Leisure Studies Association Co-editor, LSA Publication No. 127, The Festival & Event Experience, 2015

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